Websites for home-service trades
A site carrying the same services, hours and service area your assistant already answers with — written for the trade, not adapted from a restaurant theme. Six working samples are below — a solo electrician in Oakland, an electrical company in Austin, a Tucson HVAC shop as one van and as nine, and two plumbers, one in Portland and one in Minneapolis — and you can click through every page of any of them.
Two shapes · electrical
So there are two, and they are not the same pages with a different logo — two different shops, in different type and colour, written page by page. The solo site never says “our team” or “dispatch”, because a customer can tell, and a site that claims a crew the shop does not have is the first thing that loses the job.
First person, singular, all the way through, over nine pages: every service with a page and a price it starts at, the areas one van covers, the reviews, and the questions people actually ring to ask.
Walk through the solo site (electrical sample, opens in a new tab)
A different shop, a different look, and the pages a bigger one needs: the people, commercial work, and the licence and insurance a property manager checks before they pick up the phone.
Walk through the company site (electrical sample, opens in a new tab)
Two sizes · HVAC
Not the electrician’s pages with the nouns swapped. The symptom picker, the repair-or-replace table and the line about sizing a system by load calculation mean nothing in another trade — and somebody whose AC died on a Sunday can tell which pages were written for them.
These two are one shop at two sizes rather than two different shops, so you can read the same business grow: the solo pages say “I”, the company pages put a dispatch board on the front and a light-commercial line in the services.
One tech and the gauges. Same-day for no-cool, the readings behind the diagnosis in writing, and a straight line about the jobs that want a crane or a week-long crew — over four pages, with the symptom picker on the front of them.
Walk through the solo site (HVAC sample, opens in a new tab)
The same shop grown: a dispatch board on the front page, light commercial alongside the houses, and the after-hours cover a restaurant asks about before it puts anyone on its list.
Walk through the company site (HVAC sample, opens in a new tab)
Two cities · plumbing
The electrical pair are two shops in one trade and the HVAC pair are one shop at two sizes. These two are further apart than either: different cities, different housing, different problem. Portland is pre-war stock with cast iron and roots in the lateral; Minneapolis is four months below freezing and a lot of buildings with forty tenants in them.
They also look nothing like the four above, on purpose. Three of those share one design system, and a sixth page in it would have started to prove the opposite of the point — so this pair is set in its own: printed rules, a slab headline, and no photograph on the first screen at all.
First person, singular. Six jobs with what each one starts at, the neighbourhoods one van covers, and a page that says out loud which work he sends elsewhere.
Walk through the solo site (plumbing sample, opens in a new tab)
The same trade at company scale: figures on the front page, a week off the dispatch log as a table, and the multifamily work a property manager is actually shopping for at 2am.
Walk through the company site (plumbing sample, opens in a new tab)